Open up a book and read the description of the male lead.
Let me take a guess: he's tall, muscular, handsome, and with piercing eyes that can see through the heroine's soul. He could be dark complexioned, or a golden boy. But either way, just one stare at him makes the heroine melt into a puddle because he is so freaking hot.
Nothing really is wrong with having a handsome male lead, it's something that's been done since storytelling began. But maybe, just maybe, it's time to be different.
Let me introduce you to a few people:
How many of us watched Beauty and the Beast and fell in love with this guy? He's tall, sure, and muscular, and maybe his eyes make Belle weak in the knees (it is what makes her realize it's him when he transforms), but the rest of him...not your typical lead. Of course he turns into the handsome prince at the end, but we and Belle fell in love with him before all of that.
Now, for the record, I thought Christine made the right choice by going with Raoul, but I'm in the minority. I think most people fell for the Phantom in the musical. You can have an deformed murderer for a male lead and presented correctly with a heart-wrenching backstory, and people will love him.
There's the less-attractive side, but what about the average guy?
That's right. Peeta Mellark.
Notice Katniss doesn't say he has the face that belongs to a god, or even that Peeta's handsome. Knowing Katniss' character, it's no secret she doesn't really think about boys much. But that doesn't mean she's oblivious. She notes that Gale is handsome, and that Finnick is undeniably good-looking. Other characters also point out that these two are handsome. Peeta? The closest we get is at the end of The Hunger Games **spoiler**when they come out for their interviews and she says he looks "so clean and healthy and beautiful" (page 361). But at that point, they've gone through the Games together and he was practically dead. The sight of him well and whole was probably what tipped her over to this description, because we never get it again, not in the other two books or anywhere in the first. **end spoiler**
So Peeta isn't a Phantom, nor is he an Edward Cullen. He's Peeta, your average baker's son. But guess what? People love Peeta. He's one of the most popular male leads in YA right now. He didn't get there by having an angelic face and a Michelangelo body. He got there from his personality.
Some other male leads of note that don't fall in the gorgeous category: David from Uglies and Four from Divergent. I love both of these guys, and a lot of other readers do, too. And the MC's they win over don't spend half of their thoughts obsessing over how hot they are.
So, all in all: personality trumps looks. It's okay to make your male lead ugly, average, or handsome. Just give him something for your heroine and readers to love regardless of his looks. And if your male lead falls into the super-mega-foxy-awesome-hawt category, don't obsess over how gorgeous he is. Readers will get it the first time around.